Our first global advertising campaign, launched in August 2010, shares stories from across our business about how we are making a difference around the world. The campaign features the people who are most important to our organisation - our employees – and is running in South Africa, the UK, Brazil, Chile, Peru and Australia.
From stories about our work in the fight against HIV and AIDS in South Africa to the development of a new anti-fatigue safety cap in Australia, each advert shows how our people are making a real, positive difference in their work every day.
And the campaign is just a teaser – you can read and hear more about each story at getthefullstory.
United Kingdom
Good mining, good water, good manners PDF [761KB]
Mining produces precious things: A baby born without HIV PDF [525KB]
Intelligent mining is thinking outside the mine PDF [712KB]
When it comes to safety, everyone puts their thinking caps on PDF [658KB]
The university of mining PDF [525KB]
Australia
Our coal wears a dust-proof coat PDF [298KB]
Good fishing is good mining PDF [442KB]
Greener by being cleaner PDF [431KB]
Manifesto PDF [818KB]
Brazil
Real Mining. Real People. Real Difference PDF [1.3MB]
Mineração e pessoas que fazem a diferença PDF [1.9MB]
South Africa
For successful mining, you need successful schools PDF [901KB]
A wife and 32,000 children to support PDF [1.0MB]
The mine that became a well PDF [1.0MB]
Building a mine can build a country PDF [1.1MB]
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